Creative Hub produced videos for each of the Architects at Baxter & Jacobson Architects. Further to Creative Hub's brand refresh and best practice SEO implementation on the BJA's website, video was also proposed to introduce the architects and communicate their expertise. Creative Hub shot and edited two profiler videos as well as various reels prepared for social media. 

Providing profiler videos on the home page allows potential clients the opportunity to quite quickly, know, like and trust the people behind the brand, therefore warming the lead generation process. Video as a sales tool can run over and over again, allowing businesses time to answer to only the warmest of leads.

This crafted video tactic is also recommended to improve website SEO efforts, by increasing user engagement, dwell time and backlinks, which all serve as positive signals to search engines like Google.

2024 brought about the review of a well served logo for Baxter & Jacobson Architects. With Creative Hub on board with BJA, we refreshed the branding and the website. Furthermore, we created profile videos which continue to serve as lead generators today. A stimulating project for this friendly and authentic group of architects, based in Manly and Byron Bay, Baxter & Jacobson Architects